How will recommendations evolve in 2024?
Planning travel is no longer an independent task. Travel recommendations driven by machine learning models are now industry standard; customers expect hyper-personalisation throughout every step of the digital journey, from bookings to loyalty.
However, the recommendation engines that power these experiences are fraught with complexity. How can travel technology leaders master this technology to create relevant and delightful customer experiences?
What will you gain from the webinar?
In this webinar, our panel of travel technology, data and product leaders will join you in exploring this exciting topic. They'll share exclusive insights about their experiences building recommendation engines. Throughout the event, you'll connect with the panel and attendees through polls and a live Q&A. It's going to be a fun journey!
Agenda
- 11.00 (GMT) - Introduction from our host, Mark Jacks
- 11.05 - Panel discussion session:
- What do travel customers want?
- How recommendations alter human behaviour
- The (data) science behind recommendations
- Ethical responsibilities in building recommendation engines
- Future outlook: what should be on your roadmap?
- Key takeaways from the webinar and a top tip from each panellist.
- 11.35 - Audience Q&A
- 11.50 - Conclusion