Press Release | June 2, 2020

Research shows time and time again that there is a big delta between what digitization, artificial intelligence and robotization could deliver and what it actually delivers. Xebia was looking for the exception to that rule and found 'digital transformers' that did manage to make a difference. In a series of interviews, these transformers elaborate on their digital journey. Their challenges, setbacks and successes. This interview series is intended to inspire companies, highlight best practices and the practical side of realizing such transformations.

First in the series of how digital transforms Multinationals like Philips is the interview with Marco Roncaglio, Global head of Brand Activation and Digital Marketing for Personal Care at Philips – one of the pioneers in Digital Transformation in the Netherlands. Based on his experiences Marco shared his six critical factors for a successful Digital Transformation.

This is the story of Philips about their challenging journey in creating a successful digital business on a global scale. Philips are early adapters of Digital and always been way ahead of time. They embraced E-commerce platforms, launched IoT products and understood the power and importance of reviews, ratings and data Analytics many years ago. They created a successful digital business on a global scale.

You can read the full interview here.

More and more companies are opting for Xebia when it comes to digital transformation. As a result, the originally Dutch IT services company is increasingly leaving the larger consultancy firms behind. The fresh, open approach, agility and vision, combined with the in-depth technical knowledge and execution power, is well received worldwide.

Xebia is at the forefront of digital technology and e-business services for almost 20 years now, helping the top 250 largest companies In the Netherlands by embracing innovation, applying the latest technologies and implementing digital-first business models. Every day we help our clients by fully leveraging the thought leadership & expertise the complete Xebia Group has to offer - from Digital & Agile Transformation, DevOps, Cloud, RPA, Data & AI to Full-stack Software Development and Service Design.

Over the years we have helped the following companies improving their business results: Jacob Douwe Egberts (Agile Transformation and eCommerce), Intergamma (Agile, Software Development and Machine Learning), Unilever (Agile Transformation, Data Platform & Marketing Automation), Schiphol (Agile and Digital Transformation & applied Machine Learning), Transavia (Agile, DevOps & Machine Learning), Picnic (Scaling Distribution), (Software Development & AI Learning Journeys), The Sting (Multi-branded eCommerce and Software Development), ING (Agile Transformation & AI), Philips (Digital Marketing & eCommerce), Van Lanschot Kempen (Digital Transformation), Vanderlande (Software Development) and AholdDelhaize (Data & AI Strategy and Data Platform).

Together we create Digital Leaders!

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More information: | Petra Kiers |