Digital transformation of business has seen data volumes grow at an exponential rate. When it comes to an airline, there is an ever-increasing explosion of data and information around. Airlines are creating digital transformation strategies but does digitalisation means disrupting business? Digital only creates data but the true disruption requires continuous intelligence that spans across the business and use this data in a meaningful manner like:
- Personalization of the products and services for customers which may help airline to increase revenues substantially
- Predictions of flight delay which may reduce the customer inconvenience and r the cost impact on operations with better planning
These are just few examples in the digital world where the available data is being used intelligently.
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