Real-time recommenders in E-commerceTips to offer a relevant experience to all of your website visitors.
Web shops that introduced recommendations started a revolution, but custom-built recommenders remained out of reach for most organizations. The availability of new (open-source) technology has made the realization of custom recommenders much easier.
This whitepaper helps you to:
• Understand what recommenders are;
• Point out use cases for recommenders;
• Gain insight in the technology needed to develop recommenders;
• Understand how to implement recommenders in existing infrastructure;
• Leap-frog by applying best-practices from organizations like Transavia and NPO.