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Real-time recommenders in E-commerce

Tips to offer a relevant experience to all of your website visitors.

Web shops that introduced recommendations started a revolution, but custom-built recommenders remained out of reach for most organizations. The availability of new (open-source) technology has made the realization of custom recommenders much easier.

This whitepaper helps you to:
• Understand what recommenders are;
Point out use cases for recommenders;
Gain insight in the technology needed to develop recommenders;
• Understand how to implement recommenders in existing infrastructure;
Leap-frog by applying best-practices from organizations like Transavia and NPO.

Real-time recommenders in e-commerce