Transforming Travel:
The Path to Hyper-Personalisation
A guide to building data-driven consumer experiences in the travel and hospitality sector.
Xebia drives technology change for travel sector leaders
Travel consumers expect hyper-personalised experiences at every step
According to Deloitte, most consumers demand personalized buying journeys in 2024. In travel, numerous touch-points exist from bookings to check-ins, each a chance to enrich the experience.
However, tech and data constraints often hinder hyper-personalization. Impersonal experiences decrease repeat purchases and referrals. In the fiercely competitive travel sector, neglecting hyper-personalization will lead to lost revenue and loyalty.
Xebia is working with some of the world's leading travel brands to craft hyper-personalised experiences. We build robust data platforms and roadmaps, transform company-wide data maturity and develop cutting-edge AI and machine learning models to drive one-to-one travel personalisation at scale.
With Xebia, travel companies deploy hyper-personalised experiences that create real value on a rapid timeline.
Air France-KLM: Using data to unlock hidden revenue
"The work of Xebia has been of real added-value to our organization. They helped us combine operational data with financial data, and, thanks to that, we’re closer to becoming a master of information."
Transavia: Driving revenue growth through AI-driven recommendations
“Xebia challenged us by holding up a mirror. We realized a complete transformation could remove those bottlenecks and empower our employees to ‘take-off’ in new ways that would ultimately benefit our customers.”
Omio: Boosting bookings with a seamless app experience
“We’re thrilled that the Omio app continues to grow in popularity and scope, and so much of this is down to the visual brand consistency and high-quality user experience Xebia’s help on this project has provided."
How we create leading, data-driven travel experiences
With Xebia, the potential value of travel hyper-personalisation is sky-high
- Recommendation engines: we deploy cutting-edge AI and machine learning models to bring consumers tailored, accurate and well-timed trip recommendations, directly increasing booking rates and value.
- Booking experience transformation: by modernising legacy booking platforms and integrating consumer data to remove friction from the experience, we have helped travel clients increase booking rates by over 30%.
- Loyalty platforms: we're partnering with airlines, cruise lines and other sector leaders to personalise loyalty offers with data., increasing consumer satisfaction and boosting repeat bookings.
Xebia is a leading partner to the world’s best technology providers.
Custom data and AI solutions, ready to accelerate value from deployment
Are cloud computing emissions part of your net-zero roadmap?
Addressing climate sustainability is a top challenge for travel leaders. Scope 3 emissions are the largest and most complex contributor to companies' carbon footprints - and cloud consumption is a major factor in this area. Reducing cloud emissions is nearly impossible without visibility into actionable data - so Xebia has developed a solution that enables this across AWS and Azure.
Xebia's GreenOps practice provides concrete, measurable inputs to cloud stakeholders on carbon outputs. Our Cloud Sustainability solution provides near-real time carbon footprint data in actionable reports and dashboards. In addition - Xebia's consultants give your company cloud carbon optimisation recommendations to significantly reduce your carbon footprint#.