Transavia has begun a company-wide transformation and strategy alignment. The company operates under turbulent dynamics: fierce competition, tiny margins, extremely volatile market conditions, and considerable regulatory pressures. Under these conditions, competing on price alone is not enough. Instead, it's imperative that carriers differentiate themselves through the customer experience they offer.
An impressive story how Transavia provides Strategic Direction for Agile Trajectory:
- The disruption of a performance and operation-driven culture. The how, why, lessons learned and successes.
- Why very motivated people and extra man power is no longer enough for a winning strategy
- The meaning of 'innovative agility' in an organization like Transavia. How to set the first steps in your organization tomorrow.
"We were challenged in a particular and special way", Anja Bimmel, responsible organization development Transavia.
