Backbase
Backbase is a leader in Omni-channel digital banking. It has developed an award winning Customer Experience Platform (CXP), which is a choice of platform among the banks across the globe. Through the Omni-channel journey, customers can have a seamless digital banking experience at any time, any place and on any device.
CXP serves as a presentation layer over the underlying IT infrastructure. It is cost-effective as the existing core banking system doesn’t need to be replaced or rebuilt. This enables the financial businesses to jump-start their digital transformation with an unparalleled speed of implementation and time to value.
Backbase provides digital marketing capabilities to control digital strategy so that business teams at the bank can optimize content, customize targeting, analyze data and run digital marketing campaigns.
Global organizations such as ABN AMRO Bank, Al Rajhi Bank, Barclays, CheBanca!, Fidelity, FirstData, Goldman Sachs, GE, Hapoalim, Hiscox, ING, Keybank, Legal & General, Nationwide, Nordstrom, OTP Bank, PostFinance, PZU, Sberbank, SwissCard, Westpac and others have improved their online customer interactions and maximized their online customer experience, retention and conversion, by leveraging the Backbase technology.
Xebia's Backbase Capabilities
Xebia has a dedicated Center of Excellence (COE) for Backbase that specializes in Consulting, IT Services Implementations and Corporate Trainings. We have a highly specialized team of developers who are recommended and certified by Backbase for CXP implementations. Also, Xebia is well recognized in the industry for conducting extensive Backbase trainings and workshops.