What does it take to survive and thrive in this “age of the customer?”

Today’s consumer power has compelled organizations to shift from a company-centric to a customer-centric focus. Customer-centric companies celebrate new ideas, continuously question the status quo, and prioritize the user experience.

UX is an integral part of a customer-centric business strategy.

This whitepaper provides a framework for assessing the maturity level of user experience within companies to guide future investments and initiatives.

Download and learn:

 • The specific stages a company goes through when establishing and maturing its UX practices using REBBLS’ User Experience Maturity Model.
  •  How to identify existing and potential customer behavior and emotions.
  •  How to accelerate, adapt to shifting market demands, and respond to UX research.