In this article you will learn traits and expectations that set Gen Z apart from the rest, and corollary measures traditional banks can take to become Gen Z-ready.
Gen Z is the world’s first digitally native generation. Gen Z is also technologically progressive and risk-averse with a touch of frugality — and they have very little patience for anything other than a seamless digital experience.
In order to keep up with the new wave of consumers and their growing spending power, it’s vital that financial firms understand Gen Z’s needs in order to attract, engage and retain them.
In this article, we have laid out the foundations to make your bank prepared for Gen Z. Get your copy now to get full insights!
