Socio-Technical Software Development -

The Power of Social Heuristics

We need to start putting in some serious effort into recognizing and understanding social dynamics and heuristics. Since they are affecting everything that we do - from choosing appetizers to our systems and systems of work - mastering them is a true super power.

In this talk, Evelyn will explore social dynamics, perspectives on sensemaking, and relate them to social heuristics that are heavily affecting the quality of our products, code and decisions.


Evelyn van Kelle
Change Consultant @ Silverside

Evelyn focuses on the interplay between technical issues and social factors. During her MSc study at Tilburg University, Evelyn was delighted to discover that the world of IT becomes exponentially stronger with sound communication. Her curiosity and predilection for data drive her to design content that is both meaningful and packed with solutions for technology leaders around the world.



+31 35 538 1921

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