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Salesforce Cloud

Account Engagement: for Genuine Marketing Results

The easy-to-use marketing platform provides everything you need to create, deploy, and manage marketing campaigns that truly deliver results
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The Swiss Army Knife for the Result-Driven Marketing Expert

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Account Engagement (previously Pardot) is a marketing automation platform developed by Salesforce, designed to help businesses automate and streamline their marketing activities, such as email marketing, lead generation, lead nurturing, and lead scoring.

It enables marketers to create personalized campaigns, track user behavior, and measure the effectiveness of their marketing efforts. By integrating with Salesforce CRM, Account Engagement helps businesses align their marketing and sales efforts, resulting in improved lead conversion and revenue growth.

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Spark Interest with Personalized Content

With 'lead nurturing' and lead qualification, your sales team can better respond to prospects by having all the information at their fingertips and staying updated in real-time.

salesforce account engagement screenshot graphs

Follow Customer Journeys
down to the Last Decimal

Marketers love 'warm' leads, as they are more likely to convert quickly. However, the majority of leads are cold. Account Engagement helps you closely follow the journey leads take, enabling you to elevate your campaigns and gain insight into the results of your marketing efforts.

salesforce account engagement screenshot graphs and calendar

Faster from Lead to Sale

With lead nurturing and lead qualification, your sales team can better respond to prospects because they have all the information at their fingertips and can stay up-to-date in real time.






More Features of Account Engagement

Lead Quality Ranking

Account Engagement houses everything to get a continuous inflow of high-quality leads.

More Personal Outreach

Use Account Engagements powerful marketing tools and elevate your emails to the next level.

Increase Marketing ROI

Thanks to extensive reports, you know exactly what efforts deliver the highest returns, so that you can easily increase your marketing ROI.
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