Our Los Angeles based client provides fitness and weight-loss management programs. Their programs offer DVD-based workouts with easy-to follow diet guidelines, nutritional supplements and an excellent customer service. The client wanted to implement intelligent marketing strategies in order to gain better insight of customer interest in their products.They wanted to run targeted promotion of their fitness products to reach out to customers with right products.The client approached Xebia to build a solution that could help them in retaining their customers. Xebia’s team in collaboration with the client, developed an end to end solution to make use of their data-sets and reachout to existing customers with right products and services based on their past interests.