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Digital Product Concepts

Be ready to launch new digital solutions efficiently – and with minimized risk.

What is the challenge you are currently facing?

 

Which technology would be most beneficial for my product?
   
I have an idea for a new digital product, but I am not sure if it will meet the market demand

I have an idea how to change the product, but need to know how it would affect my business

 

Did you know that...

 

If the technology I am using is the best fit for my needs 

With thoroughly planned digital prototyping,
you can reduce the costs of product development by up to 33%
and your time-to-market cost by 50%!
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According to McKinsley Survey The business value of design

The world is full of ideas. However, not every thought is worth following through.

This is especially true for digital products. Unfortunately, it’s not easy to say if an idea for a new solution is good.

And that’s why concepts get invaluable.

The ground for a digital concept are insights. Some of the data you need is instantly available, other must be gathered from scratch – be it by extensively analysing the topic, interviewing potential users, monitoring their activity, or researching the market.

Finally, with help of that data, you can perform a design synthesis and an ideation session to develop a digital product concept – which will answer key questions about your solution’s potential.

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Digital Product Concepts

Idea

Like seeds, with proper care, knowledge, experience and nurturing they sprout into beautiful trees that can give shade in the warmest of days.
And just like seeds, diverse types can bear different results.
Although not all ideas can grow into the solutions we desire, every single one of them is worth investigating.

And that is where you come in!

You bring:

  • Your ideas,
  • Insights,
  • Business context,
  • Concerns & problems,
  • Domain knowledge,
  • Product strategy (if you have one)

Immersion

This is the phase of getting closer to the problem, researching it and contextualizing it.
The team seeks to dive into the implications of the challenge, studying it from both the company’s and user's perspective.

During this phase we present an objective full depiction of the product idea, or an existing product with its surroundings.

All that to:

  • Gather and analyse the existing data (users' market and technology)
  • Shape product strategy

Product Concept

By designing a product concept, you get a tangible representation of the planned solution.
This will help you decide if developing the idea will deliver the benefits it is supposed to.

Hence you get:

  • Proof of concept,
  • Prototype,
  • Roadmap,
  • Backlog,
  • Visual design,
  • Wireframes
  • Validation of idea
  • Answers to key questions about your solution’s potential.

With Digital Product Concepts, you can:

Verify your idea in context of your users and business strategy...

... and receive ready contribution to start building your new product!

Other benefits

Generate substantial savings by fixing (or even eliminating) flawed ideas early on.

Provide your team with a better understanding of the final goal.

Develop products that are more aligned with user needs thanks to extended research.

Keep your customers loyal and returning to your business.

Put your company in more competitive business position.

Get all you need to start building your new product.

Explore Digital Product Concepts developed by Xebia

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