Overview
A globally recognized beverage manufacturer, renowned for its commitment to excellence, faced challenges in maintaining the signature "golden hue" of its flagship product across high-volume production. Approximately 7% of batches required costly remixing due to color inconsistencies, leading to inefficiencies and increased resource consumption. With operations spanning 190 countries, the brand sought an advanced technology partner to address these challenges while driving sustainability and operational efficiency.
In collaboration with Xebia, the client harnessed the power of AI to ensure consistent product quality, minimize waste, and optimize production resources—all while upholding its legacy of precision and excellence.
AI-Powered Brewing Innovation
Xebia partnered with the brewing giant to deliver measurable business impact through a three-pronged AI-powered approach:

Stakeholder Alignment: Setting the Vision
Xebia conducted in-depth workshops with brewing experts and operational leaders, identifying pain points in the production cycle and aligning AI solutions with the client’s quality and sustainability goals.

AI-Driven Precision: Predicting the Perfect Colour
Leveraging domain-specific data, Xebia developed a tailored machine learning model that precisely predicted beverage color outcomes by analysing malt properties, brewing conditions, and environmental factors. This allowed brewers to proactively adjust inputs, achieving the iconic "golden hue" with minimal resource waste.

Seamless Process Integration: Enabling Excellence
The AI solution was seamlessly integrated into existing brewing workflows, empowering teams to focus on brewing world-class beverage without disruption. The result? Greater production efficiency reduced remixing efforts, and optimized resource utilization—all at scale.
“Xebia’s AI-driven solution has completely transformed our brewing processes. We’ve significantly improved colour consistency while enhancing operational efficiency and sustainability—taking our commitment to quality to the next level. Together, we are setting a new standard for the future of brewing.”