Using AI to Create Impactful Results in Product Management
🗓️ Event Date: March 19, 2025 | 16:00 - 19:00 (includes bites and drinks)
📍 Location: Xebia Netherlands BV (Xebia Amsterdam)
Wibautstraat 200, 1091 GS Amsterdam
You can come by public transportation or your car. Our office is 10 minutes walking distance from Amsterdam Amstel Station. Learn more about transportation details here.
Join us for an exclusive, hands-on workshop at the Xebia Amsterdam office—where innovation meets action!
This isn’t just another event. It’s your chance to:
- Dive into practical AI applications and unlock new ways to enhance your daily work as a Product Owner/Manager
- Master the art of guiding teams in leveraging AI to maximize your product's value.
- Connect with like-minded professionals
- Enjoy delicious bites (we promise, more than bitterballen)
Sessions
- Understanding AI's Impact (30 min)
- Explore the revolution of AI in product management and product development.
- Gain clarity on different types of AI: Predictive, Generative, Agentic
- Understand the unique roles of each AI type in enhancing capabilities and improving product value propositions.
- Supercharge Your PM Toolbox: Generative AI in Action (75 min)
- Master practical applications of Generative AI to enhance your product management toolkit.
- Participate in hands-on exercises to improve the following areas: Market research; User story writing; Roadmap planning; Stakeholder communication
- Leave with immediately applicable techniques to increase efficiency in your daily work.
- AI Product Leadership: From Concept to Creation (75 min)
- Learn how to drive opportunities for AI-driven product enhancement.
- Master the essentials of collaborating with teams that build AI-powered product features, and guide them from your envisioned value adds to the underlying AI and data sources.
- Practice these skills through real-world scenarios focused on maximizing your product's value through AI integration.
Product Management Experts
Rutger de Wijs
Product Management Consultant
Rutger has a profound passion for optimizing digital consumer interaction through advanced analytics, effective multidisciplinary collaboration, and continuous delivery. He’s eager to challenge himself because he views business as a permanent beta test.
Rutger combines a unique blend of a hands-on background in Business Intelligence, extensive Product Management expertise, and strong international and multi-cultural experience. He has a keen interest in bringing the worlds of Data Science and Product Management closer together in the name of value creation. To extend his impact, he teaches product people his own ‘Create Amazing Products Leveraging AI’ training at Xebia Academy.
When interacting with Rutger, you will notice a sharp eye for detail, combined with a strong awareness of team dynamics, all while keeping a relentless focus on creating value.
Robbin Schuurman
Head of Product
Robbin can talk about product management all day long, and he does so.
He is the Head of Product at Xebia Academy, founder of Professional Product Management™ and The Value Maximizers, a Professional Scrum Trainer at Scrum.org, speaker, and author of various product management books. Robbin is on a mission to move the profession of Product Management forward.
He moves the profession forward by developing exceptional product leaders. Robbin’s approach to (Gen)AI is practical, leveraging technologies to simplify work, reduce effort, and get more work done in less time.
Willem Vermaak
Product Coach
Willem is a Product Coach specializing in Product Management, focusing on product leadership, strategy, and stakeholder engagement. With over 15 years in Agile Product Development, he combines practical experience as a product leader with coaching and mentoring to help teams identify problems and create viable products.
He teaches Professional Product Management™ programs and Scrum.org courses and is a sought-after speaker at industry events. As a co-author of "Master the Art of No," he emphasizes effective stakeholder management. Willem's military leadership background enhances his coaching, making him an excellent resource for product professionals aiming to develop their leadership skills and ownership of product success. His key strength lies in Stakeholder Management, and he is the founder of the Stakeholder Pyramid.
Sander Dur
Lead Agile Consultant
Sander is a Lead Agile Consultant at Xebia and a Professional Scrum Trainer (PST) with Scrum.org, holding advanced certifications in both Professional Scrum Master (PSM III) and Professional Product Owner (PSPO III). With a career spanning top organizations like Nike and ASML, Sander brings a wealth of experience in driving Agile transformations and empowering teams to deliver high-impact products.
He specializes in fostering intrinsic motivation and strong team dynamics to build high-performing, AI-ready teams. He combines technical expertise with a deep understanding of interpersonal relationships to drive collaboration and alignment.
Gain Insights to Elevate Your Workflow and Leadership
Elevate Your Daily Work as a PO/PM
Discover proven strategies from top Product Management experts on seamlessly integrating AI into your workflow to boost efficiency.
Lead with Confidence
Learn how to guide your team in embedding AI to enhance product value. Take the wheel, spark initiatives, and orchestrate seamless collaboration!
Networking Opportunities
Connect and collaborate with fellow Product Owners driving AI innovation—expand your network and share insights with like-minded leaders.
