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Observing, Empathizing and Nurturing: The Product Management Approach

Developing a strategic thinking process for product ownership is essential if the product team wants to take decisions that drive success. There must be a loop of information-insight-action. But there are so many stakeholders that a product owner has to connect with, and many aspects may be overlooked.

This edition of the booklet explores myriad ways of observing and nurturing stakeholders, gathering data, creating relationships, and optimizing the decision-making process. Learn about the Gemba Walk, practice stakeholder mapping, and see how empathy can add value to your business decisions.

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